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How Evereve grows loyalty across 113+ POS locations, DTC, and personal styling

Evereve

Fashion case studies

LoyaltyLion gives EVEREVE’s customers and store teams a loyalty foundation they could trust, helping the brand with the most Shopify POS stations continue its incredible growth trajectory.

Who are EVEREVE?

Evereve are a US women’s fashion retailer headquartered in Minnesota, with 113 stores across 31 states, a fast-growing online channel, and a personal styling service called Trendsend.

The brand’s growth strategy is built on meeting customers where they want to shop. That means continuing to expand stores, growing digital revenue, and making every channel feel like one connected Evereve experience.

As they expanded to over 100 POS locations, they made a big move to Shopify. It brought every purchase, profile, and touchpoint into one connected view. Then, their in-house loyalty program needed the same treatment.

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The challenge: Modernize loyalty fast without breaking trust

Evereve’s previous loyalty program was built in-house. It was postcard-based – and while it sometimes surprise and delighted customers, it wasn’t scalable or transparent enough.

Both in-store and online, customers and staff couldn’t easily see how close they were to redemption. Rewards also expired quickly, and Evereve had limited tools to remind customers before they missed out.

To match their cutting-edge Shopify systems, they needed a new loyalty program that gave true visibility online, visibility at POS, and was consistent across every way customers shop.

With LoyaltyLion, we have a much more transparent system behind the scenes, to be able to analyze this information and to make the program the best that it can be.

Tamer Selim
Tamer SelimCTO, EVEREVE

When EVEREVE met LoyaltyLion

EVEREVE evaluated multiple loyalty platforms in the Shopify ecosystem. LoyaltyLion stood out because it best supported the unified commerce model EVEREVE was building.

They needed POS support, online redemption, strong integrations, and an API flexible enough to connect Trendsend and future app experiences.

They also wanted a platform that would keep evolving without requiring constant internal development effort.

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A super-fast migration that honored existing loyalty

EVEREVE and LoyaltyLion moved quickly, bringing over the core mechanics of their existing program first, before planning to iterate.

  • Customers with existing accounts and Shopify accounts were auto-enrolled, and existing loyalty activity was honoured.
  • Customers who already had email or SMS relationships with EVEREVE received points for those behaviors, so loyalty felt fair from day one.

The result was a clean transition: customers could log in and immediately see their status, and the team could communicate the change clearly through existing channels.

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POS loyalty that makes store teams’ lives easier

For a retailer with 100+ stores, the loyalty experience at POS is where trust is won or lost.

  • Now, with LoyaltyLion’s Shopify POS integration, stylists can see a customer’s points and reward availability as soon as the member identifies at checkout
  • Newly earned points sync instantly to their online account. No spreadsheet lookups. No guesswork.

Joining the program is also frictionless. If a customer shares their contact details, they’re enrolled automatically and receive enrollment points right away.


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Our store managers were in our office last week and they were applauding the platform because they really love the way that it engages with the customer now.

Tamer Selim
Tamer SelimCTO, EVEREVE

Loyalty across every channel, including Trendsend

Trendsend is EVEREVE’s “try before you buy” styling service.

EVEREVE wanted those purchases to earn points and those points to be redeemable inside Trendsend, just like everywhere else.

LoyaltyLion’s API made this seamless.

Points visibility and redemption were easily embedded into the Trendsend experience so customers could see their balance and apply rewards seamlessly at checkout.


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The LoyaltyLion Dashboard gives everyone visibility

One of the biggest internal shifts was how widely accessible loyalty data became.

  • Instead of exports and spreadsheets, teams can view customer history and program performance in one place.
  • Even EVEREVE’s CFO leans on LoyaltyLion reporting directly, and other teams can self-serve insight without needing ‘Excel admin’ first.

That transparency helps the business stay close to what customers are doing, what rewards they’re redeeming, and how behavior is changing over time.


Loyaltylion Dashboard (1)

Personalized messaging that keeps loyalty top of mind

EVEREVE uses LoyaltyLion’s elite Klaviyo integration to sync loyalty data into lifecycle marketing. They started with simple, high-impact automations:

  • Program reminders and engagement nudges
  • Emails letting customers know what rewards they can now redeem
  • Points expiry reminders

They’re now expanding to include loyalty status and progress messaging inside broader campaign emails, so loyalty stays present without relying on occasional big moments like the old postcard cycle.

Evereve Case Study Images (2)

It’s really important to just get started. Choose a platform that’s integrated with your systems, and then you can continue to iterate and evolve it over time.

Tamer Selim
Tamer SelimCTO, EVEREVE

EVEREVE’s program performance at a glance

Even in the early stages of the new program, EVEREVE is already seeing strong results:

  • Loyal customers order 5.7x more often than non-members
  • Over 30% of revenue from loyalty-driven transactions
  • Loyal customers spend 5.7x more than non-members

EVEREVE’s story shows how a great loyalty program can scale to serve a fast-growing multichannel retailer – and can get the foundations right as quickly as possible.



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