Best Subscription Loyalty Program Strategy | 2026

Integrating loyalty with your subscription approach makes repeat purchasers stickier to your brand than ever. Forget churn immediately after Subscribe and Save; top brands offer loyalty perks and subscriber tiers to keep those customers closer.

Winner

Waterdrop

The European drinks brand’s Waterdrop Club may be a veteran of the loyalty game, but it’s moving from strength to strength thanks to a highly data-driven strategy.

  • Subscriptions are all managed through the loyalty program, using LoyaltyLion’s integration with Recharge
  • All subscribers automatically join Tier 2, unlocking benefits like exclusive free product rewards, events, and an anniversary gift – all usually reserved for those who earn over 3000 points in a year.
  • A new members-only gift boxing intiative and perfectly-timed double points event makes repeat purchasing a no-brainer.

The result? On average, 22% of the brand’s total revenue comes from the loyalty program across 19 regions. 

My favorite aspect of the platform is that I can see our customer behavior and also manage the program all in one place. We can build long-term relationships with our customers through LoyaltyLion.

Boglarka
Boglarka NagyCRM and Automation Manager at Waterdrop
Highly commended

Metaflow

Weight loss shake provider MetaFlow has grown rapidly in the last few years. Now focusing on retention, their program boldly reserves their best perks for subscribers:

  • Subscription and loyalty go hand-in hand via the LoyaltyLion x Recharge integration. A subscriber tier has exclusive rewards unavailable to others: free priority shipping, guaranteed delivery, prompt customer support, and early access to sales.
  • Knowing the value of customer segmentation, Metaflow uses our Klaviyo integration to communicate on a personalized level with subscribers.

MetaFlow’s program is performing way over the top benchmark for loyalty contributed revenue at 23%, having only been live for a year.

Screenshot 2026 02 13 At 07.44.58
Highly commended

Juvenon

Subscribing to supplements has never been more attractive thanks to Juvenon’s approach, leveraging the LoyaltyLion x Recharge integration within their VIP Club.

  • Subscribers earn 5x more points on their purchases than a normal member. They also receive all the VIP Club member perks.
  • By making subscriptions even stickier, the brand can justify offering a generous 25% discount sitewide for subscribers.
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