Best Loyalty Program Comms | 2026

Standing out in crowded inboxes is the name of the game in ecommerce today. It’s made seamless by triggers and flows from loyalty x CRM integrations – think Attentive and Klaviyo.

Winner

P.Louise

From TikTok origins to a serious beauty challenger, P.Louise’s empire grows by the minute.

One secret to that is their super-fun, always-personalized dynamic email comms, leveraging our Klaviyo integration. 

  • Loyalty emails are now their top-performing emails, leveraging data from events unlocking a new tier and earning a gift to nudge a repeat purchase.
  • Customers see their points balance in the header of every email, keeping the program front of mind without needing extra reminders
  • The lean P.Louise team operates without using developers – the program is all run in-house, the platform making it easily tweakable based on commercial needs.

An impressive 12% of total revenue comes from the loyalty program, including a 6.7x higher lifetime value from redeeming members.

It’s clearly a hit with customers – over 600k are enrolled!

If we’re doing a double points event, my team can have it executed within 5 to 10 minutes without the need for project management, technical development support. It’s very straightforward, fully integrated, it works seamlessly.

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Paul MenziesEcommerce Manager at P.Louise
Highly commended

P&Co

UK fashion brand P&Co aces comms to their loyal customers thanks to a winning combo of loyalty segmentation and creative loyalty promotions across website and app. 

  • The program is carefully designed to guide shoppers from cart to checkout, so reward reminders and loyalty-based retargeting are triggered at critical moments to secure conversions
  • Flows in Klaviyo are personalized by tier progress and customers’ reward redemption behavior.
  • Personalized push notifications to remind customers of points earned and available rewards make the P&Co app a key driver of repeat purchases. It was custom-designed using LoyaltyLion’s API.

Supported by Cake agency, the program drives a huge 19% of total revenue, with a 4.4x higher spend by redeeming members.

P&co Early Access Launch
Highly commended

HOLY

The HOLY Squad shows up in force when this fast-growing drinks brand launches new products.

Why? They’re tuned into loyalty’s benefits, thanks to great comms across all channels.

  • Communication isn’t just online. With LoyaltyLion’s Gorgias integration, customer support agents can see a member’s loyalty points balance and rewards, and assign points
  • Integrating with Klaviyo means HOLY can send automated loyalty emails to remind members about point balances, new product drops, and bonus points on their birthday
  • Customer acquisition is also boosted by loyalty, with and members sharing referral link through DMs, WhatsApp, email or social to earn points.

Over €2 million in revenue has been generated from referrals. incentivized by HOLY’s loyalty program.

Holy2

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